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Discover what’s possible

Microsoft Advertising is building a new world of advertising possibilities to empower growth for all.

Have a question? Please call us at 877-635-3561.

Reach more relevant audiences, wherever, however

Connect with ready-to-engage customers for better results at every point in their digital lives. Whether it's search, native, display, Connected TV (CTV), video, or retail media, our platforms allow you to engage with audiences across Microsoft’s vast network, unique partnerships, and on the open web.

Experience the power of our brand-safe platforms

Use our end-to-end technology to connect to potential customers across Microsoft’s trusted and brand-safe environment. Extend your reach further with premium publishers in our global marketplace, leveraging your data and ours to help maximize a high return.

Capture your audience’s attention with richer experiences

Microsoft is constantly pushing the boundaries of technology, such as integrating generative artificial intelligence (AI) directly into our products. With our innovative tools, you can create captivating campaigns that capture attention, cut through the noise, and deliver exceptional results.

Keep costs in check

Use our tools to help manage your campaigns and meet your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Microsoft Advertising gives you the control to make that happen.

NO MINIMUM FEE

ONLY PAY FOR CLICKS

Pay just when customers click your ad. No click, no charge.

MEASURE PERFORMANCE

Test keywords, bids, and timing to make the most of your return on investment (ROI).

BUDGET BY THE DAY

Set a budget or adjust your spending daily.

FAQ

About Microsoft Advertising

How does Microsoft Advertising work?

Customers search.
People enter search terms called keywords into search engines like Bing.

Customers see your ad.
If the keywords in your ad match a search, your ad appears next to or above search results on Bing.

Customers contact you.
You can configure your ad so people can call you, visit your website or go right to your door.

Who does Microsoft Advertising reach?

The Microsoft Search Network powers 38.1% of U.S. desktop searches2 and 6.4 billion monthly searches around the globe,1 plus connects you with 46 million searchers in the U.S. that Google can't reach.2 In the U.S., the Microsoft Search Network has 109 million unique searchers.2

What is the Microsoft Search Network?

Microsoft Search Network is a part of your customers’ life, powering the devices, apps, and sites they use every day, as well as meeting them in the moments that matter most.
Searchers find the Microsoft Search Network on Bing and partner sites, through Windows 10, Cortana and Office, plus across third-party platforms and partnerships—whether it’s search inside Amazon’s devices, web results for Siri and Spotlight Search on Apple devices, or maps on thousands of leading websites.

How does the Microsoft Search Network differ from Microsoft Advertising?

The Microsoft Search Network consists of Bing and partner sites. It’s where your business can reach a large and unique audience made up of millions of people who search every day. Use the advertising platform Microsoft Advertising to connect with these valuable potential customers.

Where does my ad appear?

Your ads could appear on the top or to the right of Bing, Yahoo, and MSN search results. And you can choose to target your ads to different geographic regions, times or days of the week, and even demographics.

What determines my ad position?

Microsoft Advertising is a pay-per-click (PPC) advertising system. You bid based on how much you're willing to pay per each click on your ad. Because webpages have a limited number of places to show ads, we auction those spaces. You’re bidding against other advertisers to get your ads into the space you want. So if you bid on the keyword "shoe", you’ll have to beat the bids of the other advertisers who are also bidding on "shoe". You determine how much you’re willing to bid. Your ad position is based on several things, including:
1. How closely your ad and website fit with the terms that are searched (relevance).
2. How your bid compares to other bids in the Microsoft Advertising auction.
3. How strongly your ad has performed in the past and how often it has been clicked (click-through rate).
The stronger you are in these areas, the better your chances of winning the top ad position.

Is Microsoft Advertising right for me?

Is Microsoft Advertising right for my business?

All types of businesses can find value and success with Microsoft Advertising. Whether you’re focused on local calls and foot traffic, or want to drive traffic to your website from across the country or around the world, Microsoft Advertising has solutions for you.

I already appear in search results for free. Why should I pay for advertising?

Your current customers may search for your business by name, making it easy to find you in search results. But customers you’ve yet to reach are more likely searching for general terms that wouldn’t necessarily bring up your business in search results. Advertising next to relevant Bing search results puts your business front and center with interested customers you otherwise might not reach.

What is the difference between SEO and SEM? Which one is right for me?

Search engine optimization (SEO) is adjusting your website to improve your natural ranking in search results. You cannot pay to improve your website ranking on Bing or Yahoo, thus we often refer to these results as unpaid or “organic” search results.
Clicks from SEO are free. But SEO also requires technical expertise and involves some factors over which you have only limited control.
Search engine marketing (SEM) is paid advertising that appears next to or above unpaid (or “organic”) search results. These paid ads are purchased through Microsoft Advertising.
You pay for SEM clicks. But SEM gives you more control over when your website appears on result pages, and you decide how much you want to pay. You can also measure which ads are working and quickly improve your results.
You don’t have to choose between SEO and SEM. You can do both!

If my time is limited, should I still try Microsoft Advertising?

Yes! Call a Microsoft Advertising specialist at 877-635-3561* and we’ll set up your first campaign for you for free. We’ll give you tips on getting the most out of your ads and set you up for success. We’re here to help.

How to use Microsoft Advertising

How can I use Microsoft Advertising to drive more people to my website?

Here are some tips to get better results:

◦ Review your budget and bid strategy. If your ads keep pausing, your budget limit may be set too low. Competitive bids help your ad stay in a strong position to catch eyes and get more clicks to your website.
◦ Expand your targeting, both for location and for devices (computer, mobile, and tablet).
◦ Make sure your ads and website are relevant to the keywords you bid on. Would someone searching your terms expect to see an ad for your business?

How can I keep my costs down?

While your first instinct may be to lower your budget, first try lowering your maximum bids. Yes, this could mean fewer customers visit your site. But if you increase your quality score and build ads with a strong performance history, you may be able to win a good ad position with a lower bid. That would lower your cost per click and help stretch your budget.

How do I know if Microsoft Advertising is working?

View a wide range of performance trends in your account to quickly see key stats: ad clicks, the number of times your ad appeared (impressions), spend, average cost per click, click-through rate, average ad position, cost per acquisition, and conversions. You can also run performance reports to get insights into how well your campaigns are doing.

Can I run more than one ad?

Yes! In fact, we encourage it. Only one ad will show at a time but running multiple ads lets you test different approaches to see what’s working best with your target customers. Frequently, businesses try out different ads for specific products or pages.

Getting started with Microsoft Advertising

1. Comscore qSearch (custom), March 2023, Worldwide, desktop traffic only.

2. Comscore qSearch, Explicit Core Search (custom), March 2023, United States, desktop traffic only.

Already use Microsoft Advertising?

Discover what’s possible

Reach more relevant audiences, wherever, however

Experience the power of our brand-safe platforms

Capture your audience’s attention with richer experiences

NO MINIMUM FEE

ONLY PAY FOR CLICKS

MEASURE PERFORMANCE

BUDGET BY THE DAY

"Microsoft Advertising has played a crucial part in our overall digital marketing strategy. We have been able to balance our approach of acquiring net new users, while also maintaining a strong ROAS."

"Switching to Monetize Ad Server has afforded us a wide variety of ad serving and yield management tools. We now have more control, the flexibility to implement changes, and save time for our team overall."

About Microsoft Advertising

How does Microsoft Advertising work?

Who does Microsoft Advertising reach?

What is the Microsoft Search Network?

How does the Microsoft Search Network differ from Microsoft Advertising?

Where does my ad appear?

What determines my ad position?

Is Microsoft Advertising right for me?

Is Microsoft Advertising right for my business?

I already appear in search results for free. Why should I pay for advertising?

What is the difference between SEO and SEM? Which one is right for me?

If my time is limited, should I still try Microsoft Advertising?

How to use Microsoft Advertising

How can I use Microsoft Advertising to drive more people to my website?

How can I keep my costs down?

How do I know if Microsoft Advertising is working?

Can I run more than one ad?

Getting started with Microsoft Advertising

How do I get started?

Which keywords should I choose?

How can I write a good ad?

Already use Microsoft Advertising?

Discover what’s possible

Connect with people where and when they’re ready to act

Reach more relevant audiences, wherever, however

Experience the power of our brand-safe platforms

Capture your audience’s attention with richer experiences

Keep costs in check

NO MINIMUM FEE

ONLY PAY FOR CLICKS

MEASURE PERFORMANCE

BUDGET BY THE DAY

"Microsoft Advertising has played a crucial part in our overall digital marketing strategy. We have been able to balance our approach of acquiring net new users, while also maintaining a strong ROAS."

"Switching to Monetize Ad Server has afforded us a wide variety of ad serving and yield management tools. We now have more control, the flexibility to implement changes, and save time for our team overall."

FAQ

About Microsoft Advertising

How does Microsoft Advertising work?

Who does Microsoft Advertising reach?

What is the Microsoft Search Network?

How does the Microsoft Search Network differ from Microsoft Advertising?

Where does my ad appear?

What determines my ad position?

Is Microsoft Advertising right for me?

Is Microsoft Advertising right for my business?

I already appear in search results for free. Why should I pay for advertising?

What is the difference between SEO and SEM? Which one is right for me?

If my time is limited, should I still try Microsoft Advertising?

How to use Microsoft Advertising

How can I use Microsoft Advertising to drive more people to my website?

How can I keep my costs down?

How do I know if Microsoft Advertising is working?

Can I run more than one ad?

Getting started with Microsoft Advertising

How do I get started?

Which keywords should I choose?

How can I write a good ad?